KeelX, as an innovative platform in the field of marine technology, was established with the aim of reducing the risks of purchasing and implementing technology in the shipping industry. This company, which emerged from the efforts of ship owner Lemissoler to solve its operational problems, seeks to integrate data on ship performance, operations, and greenhouse gas emissions.
New Model for Technology Purchase and Implementation
Aristos Philis, CEO of KeelX and Vice President of Lemissoler, states that the legacy of the ship owner allows KeelX to build its technologies in a way that meets the real needs of the industry. He believes that many software decisions in this industry are not easily reversible due to the complexities of implementation and staff training.
Philis explains that technology purchases need to be smaller, faster, and more reversible. He points out that ship owners should be able to easily solve specific problems without the need to start a "technology revolution." According to him, "the product should retain the customer, not the difficulties of leaving it." This philosophy is also evident in KeelX's approach to software development.
Challenges in Marine Technology
Philis also refers to the challenges present in the marine technology market, stating that technology companies need to focus on operational needs, not just on technology. Despite the introduction of artificial intelligence into daily operations, he believes that marine software will never fully transition to a SaaS (Software as a Service) model.
As KeelX expands, Philis emphasizes that the main challenge is not only to increase the platform's capabilities but also to maintain close communication with users. He believes that purchases should be made easier, implementations faster, and failures less troublesome. "Ship owners still need to take responsibility for embracing changes, but we as technology providers also need to accept that making 'yes' to technology should be less risky."
