Abdullah Almasi, the Director General of Public Relations and International Affairs of Kermanshah Governorate, referred to the necessity of an explanatory approach and transparent, accurate information dissemination regarding energy imbalance at the public relations family conference attended by the governor. He stated that the public should be informed about the actions and programs designed to address problems and improve living conditions in the province.
The Effective Role of Public Relations
Almasi emphasized that public relations are not only responsible for conveying news and announcements but must also establish effective communication between the actions of executive agencies and public opinion by having a deep understanding of community issues. He noted that energy imbalance is a topic that directly or indirectly affects the lives of all individuals, and therefore, public relations must play an active role in information dissemination and cultural development.
Upcoming Actions and Programs
The Director General of Public Relations and International Affairs of Kermanshah Governorate referred to the seriousness of pursuing the issue of controlling energy imbalance and added that a series of actions and programs are being prepared. He emphasized the need to clarify the dimensions of these actions and the existing necessities for the public, stating that media and public relations of executive agencies should utilize all communication capacities to explain the need for consumption management and reform consumption patterns.
Almasi, recalling the responsibilities of executive agencies in managing and reducing energy consumption, urged public relations to properly fulfill their responsibility in information dissemination and clarifying necessities. He also stressed the importance of synergy among public relations of executive agencies and said that exchanging experiences could help improve the quality of information dissemination and strengthen the explanatory approach at the provincial level.
In conclusion, Almasi expressed gratitude for the presence of managers and experts in public relations at this meeting and expressed hope that with the cooperation and collaboration of executive agencies, media, and the public, energy consumption management programs would be well implemented and Kermanshah province could navigate the upcoming conditions with the least challenges by utilizing existing capacities.
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