AskChief Company, led by Michalis Gkontas, has recently highlighted the importance of utilizing artificial intelligence in the shipping industry. The company believes that artificial intelligence technologies are currently easily accessible, but the real advantage lies in how to convert these technologies into specialized systems and manage their adoption.
Challenges in Implementing Artificial Intelligence
Today's artificial intelligence systems are capable of performing useful tasks, including searching and interpreting large amounts of information, comparing documents, drafting, and assisting individuals in completing complex tasks. The main question is whether organizations are ready to properly implement these technologies.
Access to general artificial intelligence tools is easy for employees, but turning this access into better technical tasks and stronger compliance is a managerial challenge. Managers need to determine where artificial intelligence should be applied and what knowledge should be connected to it.
Specialization and Creating Operational Systems
Access to artificial intelligence tools alone is not enough. General artificial intelligence models do not inherently know which version of the company's safety management system is valid or which guidelines pertain to specific equipment on a ship. Specialization comes from systems built around models that include company knowledge, role-specific guidelines, specialized tools, and approval processes.
Managers must set expectations and appoint specific owners for artificial intelligence projects. Teams should be able to share useful cases and identify weak outputs. In the shipping industry, caution is often prudent, and incorrect responses can waste time or create new risks.
Opportunities for Artificial Intelligence in Shipping
Shipping companies that effectively utilize artificial intelligence do not merely increase the number of users of this technology. They will have better-equipped teams, stronger knowledge within the company, and greater capacity to act. Artificial intelligence should be viewed as a tool to enhance the professional capabilities of employees, not as an independent technology purchase.
Managers should look at artificial intelligence not as an information technology purchase but as an opportunity to provide better tools to employees and enhance what the organization can achieve. The managerial challenge is to transform this technology into an efficient organizational capability.
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